But at that very same time, we started a very methodical plan to try to determine how much content we as a company would need to fully take advantage of the opportunities in theatrical, because we love the theatrical business, and how much we would need to be able to feed the content pipes that were leading into Disney+ so that we can embrace that opportunity. Our viewers, our subscribers were asking for more, so we started diverting content that was originally intended for theaters before Disney+ was even envisioned. You either postpone it for a couple years - and we started postponing, as you remember - but we also had this sort of empty pipeline into this very important strategic initiative for the company, which was Disney+. When the theatrical world was shut down because of COVID, it was kind of an easy decision. So we had very precious few things that were trickling into our system, and we had to make the very difficult decision where to put those things. As we were realizing that, COVID hit and we were completely constrained in terms of making new things. It’s important to go back to when Disney+ was launched and what the hypothesis was about how much food you had to give that system for it to truly maximize its potential, and I would say we dramatically underestimated the hungry beast and how much content it needed to be fed. Disney Networks Including ABC, ESPN, FX Go Dark on Dish and Sling TV Amid Carriage Dispute
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |